We work with brands to reimagine what is possible through understanding what is true.
Founded in 2013, Junction Lab is a boutique Chicago-based strategy lab helping clients build consensus and growth through inspiration and consumer truth.
We believe that far too many brands are disconnected from the reality of their target's lives, investing in strategies based on assumptions and convention. We work with ambitious brands to change that.
BRAND STRATEGY & POSITIONING
PRODUCT/SERVICE INNOVATION & IDEAS
LADDERS & CLIMBING EQUIPMENT
BAGS & ACCESSORIES
GLOBAL CONSULTING FIRM
TRUCK & VAN STORAGE