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Alix Partners:

Global Business Advisory Firm
Challenge

 

How can a successful advisory firm so strongly associated with helping troubled companies be accepted and hired by healthy ones?

Approach

 

A global business advisory firm, Alix Partners was best known for its bankruptcy and restructuring practice, working with troubled companies including GM, AIG and K-Mart. Less well known was its performance-improvement expertise for healthy ones. But how could a firm so associated with reorganizing bankrupt companies be hired by CEOs of healthy ones? How could a Grim Reaper be seen as a White Knight?

 

Our work matched insights into global business culture with the unmet needs of business leaders to demonstrate to Alix how it could leverage its existing recognized competencies in ways that favorably reframed the firm in the eyes of C-Suite executives.

Other category-related experience​

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  • Old Second Bank

  • The Private Bank

  • Urban Science (sales channel strategists)

  • Carnegie Endowment for International Peace