CONTACT

hello@junctionlab.com

312-208-8240

Jergens Glow

Challenge

 

Define Natural Glow's relaunch strategy and message.

Approach
 

We conducted workshops and shop-alongs to understand the process, goals, needs and aspirations of women who use lotion sunless tanners.

How does she approach the task? When does she use it, shop it, prep for it, and apply it? And how does she evaluate its success?

Ad Messaging Strategies
 

Our goal was to surface the core messaging and visual cues that motivate engagement and consideration among the Glow target.

We identified and tested message and terminology variations to ensure the product's features and benefits were clearly understood.

Other related category experience

  • John Frieda Haircare

  • MZ Wallace Bags & Accessories

  • cabi women's clothing