Jergens Glow



Define Natural Glow's relaunch strategy and message.


We conducted workshops and shop-alongs to understand the process, goals, needs and aspirations of women who use lotion sunless tanners.

How does she approach the task? When does she use it, shop it, prep for it, and apply it? And how does she evaluate its success?

Ad Messaging Strategies

Our goal was to surface the core messaging and visual cues that motivate engagement and consideration among the Glow target.

We identified and tested message and terminology variations to ensure the product's features and benefits were clearly understood.

Other related category experience

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  • MZ Wallace Bags & Accessories

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