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Weather Guard truck and van storage

Challenge

 

Identify product innovation opportunities.

Approach

 

In cities around the country, we met with contractors. We talked about their work, toured their vehicles and discussed how they use their tools and storage boxes. We captured interviews using photo journals and video. 

 

By showcasing the changing behavior of users, our work brought to life how an evolution in storage was underway, and how, in many ways, the needs of users were not being effectively met. We identified multiple product innovation opportunities that could effectively reshape the marketplace and redefine the brand’s proposition. 

Other Weather Guard assignments

  • Pull-out storage user needs identification

  • Product prototype testing and ideation